Hi, I’m Francisca Payne – owner of Qualified To Win – a personal development business for female leaders, who have gone through tough times, and need help to improve their self-esteem and improve their lives, by achieving BIG goals.


Let me tell you a little bit about my journey….

In 2013, I was at my lowest point in life. I was giving up on myself and on a potential better future. I had set up an escort business and had men and women who were ready to work for me. Even though I knew deep inside that I was meant to do something else, I had already thrown in the towels by going into this direction.

It was an encounter I had with God that changed the direction of my life in that same year. The first thing I realized I had to do was to change my way of thinking. In fact, I got born-again (realizing what my real identity was) and started developing a new mentality, which I now call a winning mentality. It started changing everything for me in rapid speed.

The Change

I started studying again. I passed for my Basic Business Management exams within six months. At that time I was living in Belgium for almost a  year and a half. When I later realized that I had writing skills, I wrote the content of my first book, called Be A Winner, in two weeks time and moved to the United Kingdom a few months later.

While settling in the UK, I decided to self-published that book and give my first Self-Confidence Boost workshop. Even though English isn’t my first language (because Dutch is), I managed to create this success on my new entrepreneurial path.

The Progress

One year after my first book, I self-published two success journals within a few months time. And when I saw that my 10-years old son also had the same skills, I helped him to self-publish his first children’s book called The Party Crashers – within just a few months.

His accomplishment didn’t stay unknown. He got an interview within a few weeks with a journalist of the The Voice. The Voice is the only British national Afro-Caribbean weekly newspaper operating in the United Kingdom since 1982. As a result of that he received a call from Potential Unlocked Tuition in Birmingham with an invitation to receive an award for his accomplishment. Unfortunately, my son didn’t want to go.

But something else, which was way more fun, did happen. Me and my son spoke at his school on World Book Day! We did that to inspire other children of year 6, who wanted to become authors too.

The Growth

My books are now a source of inspiration in Christian communities all over the world. Pastors, deacons and church members all use my books during bible studies, church services, women events and even book clubs. In 2018 I published another book called ‘7 Steps To Your Calling’, of which I sold 68 copies within the first four weeks!

I continued to study and am now a Certified Belief Clearing Practitioner via Joe Vitale. It’s a qualification that allowed me to work with female entrepreneurs on a deeper level. I have supported them in uncovering the beliefs, blocks, behaviors, habits and patterns of thinking that stopped them from creating the success they want.

Later on my journey, I have helped aspiring authors to write and self-publish their own books. Even with them, I’ve used a couple of different reprogramming techniques, to help them remove any blocks and replace them with the ones that served them much better. 

My straight-to-the point (and typically Dutch) approach and my deep understanding of how to connect with your true self has helped a lot of my clients to become more confident, bold and fearless. 

A new start

In 2020 my life completely changed again. I found out that my biological father is not the one I always knew as my dad. It seemed that my mother’s nephew is my real dad. This shook my whole world and caused me to do a lot of soul work, mindset work and spiritual work. I had to allow myself and my life to completely change again and move into a new direction.

Work-wise, I transitioned from working with entrepreneurs and authors to working with female leaders who are all on a journey of becoming who they always wanted to be, doing what they always wanted to do and having what they always wanted to have. Yes, I help them to fully embrace themselves, love themselves, walk in their own truth and be 100% unapologetic!